• Home
  • About
  • Testimonials
  • Insights
  • Contact
Menu

SMP Alignment

Street Address
City, State, Zip
720-466-1767
Sales, Marketing, and Product Development Alignment

Your Custom Text Here

SMP Alignment

  • Home
  • About
  • Testimonials
  • Insights
  • Contact

Strategic Planning Season: Make it Count

October 3, 2016 Erik Host-Steen

Keep these four things in mind to make next year's strategic plan a better one: be different, make choices, focus on changes, and share it.

Read more
Tags Strategy, Alignment

The Sturdy Step Stool of SMP Alignment

September 1, 2016 Erik Host-Steen
Sturdy Step Stool of SMP Alignment

The step stool provides a simplified model that illustrates the interdependence of sales, marketing, product development, and strategy.  Flaws in any one of the parts will make it an unstable platform. 

Read more
Tags Sales, Marketing, Product Development, Strategy

Going Nowhere in a Round Canoe

May 23, 2016 Erik Host-Steen
Round Canoe Syndrome

Have you ever felt like the team is in a round canoe, where everyone is rowing really hard, but the boat mostly spins in circles and goes nowhere?  If you have, this is a telltale sign of a misaligned team.

Read more
Tags Strategy, Marketing Strategy, Alignment