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SMP Alignment

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Sales, Marketing, and Product Development Alignment

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SMP Alignment

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The Alignment “Chicken or Egg” Question – Culture or Structure

February 3, 2021 Erik Host-Steen
Chicken+and+Egg.jpg

When it comes to addressing consequences of alignment problems, is the root cause more cultural or structural?

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Tags Alignment, Culture
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The Definition of Alignment

April 29, 2020 Erik Host-Steen
classical-music-1838390_1280.jpg

What does alignment mean? After all, Socrates rightly claimed “the beginning of wisdom is the definition of terms.”

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Tags Alignment
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Six Ways Marketing Supports a Sales Team →

January 9, 2017 Erik Host-Steen

The purpose of marketing is to support sales.  In a blog for a leading global sales training organization, Erik Host-Steen describes 6 support tools the marketing team should provide to the sales team.  Click here.

Tags Sales, Marketing, Alignment

Smarketing is Missing the P (for Product)

December 1, 2016 Erik Host-Steen

Smarketing is great, but what happens when the product is wrong?

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Tags Alignment, Sales, Marketing, Product Development

How to Identify Misalignment of the Commercial Team

November 17, 2016 Erik Host-Steen
Misalignment Assessment

Get a free, no-obligation assessment of your team's alignment.

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Tags Alignment, Assessment, Participating Advisor

Strategic Planning Season: Make it Count

October 3, 2016 Erik Host-Steen

Keep these four things in mind to make next year's strategic plan a better one: be different, make choices, focus on changes, and share it.

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Tags Strategy, Alignment

A CEO’s Tip for Keeping the Best Sales People

September 21, 2016 Erik Host-Steen

"The way you keep the best sales people is you need to give them something easy to sell.  Otherwise they just go somewhere else."  -- Jack Barker

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Tags Sales, Marketing, Alignment

Shoot for the Right Goal

July 13, 2016 Erik Host-Steen

Stephen Covey’s The 8th Habit sites a poll result that claims only 37% have a clear understanding of what their organization is trying to achieve and why.  That would be like only 4 of 11 on a soccer team know which goal is theirs.  

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Tags Alignment
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Going Nowhere in a Round Canoe

May 23, 2016 Erik Host-Steen
Round Canoe Syndrome

Have you ever felt like the team is in a round canoe, where everyone is rowing really hard, but the boat mostly spins in circles and goes nowhere?  If you have, this is a telltale sign of a misaligned team.

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Tags Strategy, Marketing Strategy, Alignment