The purpose of marketing is to support sales. In a blog for a leading global sales training organization, Erik Host-Steen describes 6 support tools the marketing team should provide to the sales team. Click here.
Smarketing is Missing the P (for Product)
Smarketing is great, but what happens when the product is wrong?
Read moreA CEO’s Tip for Keeping the Best Sales People
"The way you keep the best sales people is you need to give them something easy to sell. Otherwise they just go somewhere else." -- Jack Barker
Read moreThe Sturdy Step Stool of SMP Alignment
The step stool provides a simplified model that illustrates the interdependence of sales, marketing, product development, and strategy. Flaws in any one of the parts will make it an unstable platform.
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