The Best Practices Continuum illustrates the journey from doing something badly to doing it perfectly. It takes time, commitment, practice, and coaching to get there.
Read morePress Release Featured in Design World
SMP Alignment is happy to share the press release from Design World posted June 28, 2016 with the title SMP Alignment - Aligning Sales, Marketing, and Product Development for Technical B2B Companies.
Read moreToo Much Conference Room Marketing?
When the marketing team is accused of not understanding customers, it is often because there is too much reliance on “conference room marketing.” Get out of the conference room to lose the stigma of being out-of-touch.
Read moreGoing Nowhere in a Round Canoe
Have you ever felt like the team is in a round canoe, where everyone is rowing really hard, but the boat mostly spins in circles and goes nowhere? If you have, this is a telltale sign of a misaligned team.
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