Sir Isaac Newton may have applied his three laws of motion to business as follows.
Law 1: A business at rest tends to stay at rest unless acted upon by a crisis
Change is hard and complacency usually eclipses proactivity despite clear signals that adjustments are needed. How many people were telling Kodak about the disrupting power of digital cameras? Had the C-Suite of Acme Oil Lamps heard about Thomas Edison? The most tragic thing about this law is that most people see the train coming before it hits. Yet they don't react in time.
Law 2: A change in momentum requires forces and time
No one ever comes to the office the day after the presentation of a new initiative to see everything being done the new way. Forces like training, practice, reinforcement, encouragements, and rewards will be required. The bigger the change, the more forces and time required. Don’t forget patience and compassion for stumbles and failures. These are necessary steps on the path to mastering something new.
Law 3: For every metric there is an equal and opposite counter metric
What you measure is what you get. Measure sales and get all kinds of low-quality deals. Set counter metrics like profitability and customer satisfaction. Measure leads generated and get all kinds of unqualified prospects in the funnel. Set counter metrics like close ratio. Such balance is required to counteract unintended consequences of one-dimensional metrics.
Not enough motion in your commercial processes?