SMP Alignment helps in areas where organizations need to do more or do better. Examples include:
Anticipating Objections | Business Development | Channel Partner Evaluation | Customer Ranking | Demonstrations | Funnel Management | Key Account Management | Launch Packages | Pain Identification | Pre-Call Planning | Presentations | Process Definition | Product Training | Sales Tools | Scripts | Strategic Account Ranking | Value Selling
Campaign Development | Competitive Intelligence | Content Marketing | Content Writing | Creative Briefs | Customer Interviews | Digital Marketing | Focus Group Facilitation | Inbound Marketing | Jobs to be Done (JTBD) | Market Research | Market Sizing | Marketing Strategy | Messaging | Personas | Positioning | Price-Performance Charts | Search Engine Optimization (SEO) | Segmentation | Survey Design and Execution | Value Pricing Strategy | Voice of the Customer (VOC) | Website Strategy
Design Inputs | Design Validation | Market/Product Requirements | Outcome Driven Innovation (ODI) | Problem Solving | Process Improvement | Product Defintion | Product Testing (concept, alpha, beta, usability) | Specification (Spec) Development | Use Cases | User Stories
Frameworks | Key Performance Indicators (KPIs) | Product Road Mapping | Strategic Marketing | Strategic Planning
Engagements can be hourly, project-based, on retainer, or as a fractional team member.