This is a simplified visual model that illustrates the interdependence of sales, marketing, product development, and strategy.
Like the stool, the commercial operations of a business need all the parts. Without a unifying strategy, there is nothing to hold the stool together or provide utility. The function of the stool requires all three legs and its strength is limited by the weakest one. The stool is strengthened when sales, marketing, and product teams are linked.
Strategy answers the basic questions of where you’re going and how you’re going to get there. Marketing activities allow translation of market needs into prioritized requirements and on-point, compelling messaging. Product development is about implementing “just right” solutions that meet unmet market needs. Sales brings it home when they diagnose prospective customer needs and prescribe the best solution: yours!
Sturdy step stools provide a boost. If yours is wobbly…