SMP Alignment – Aligning Sales, Marketing, and Product Development for Technical B2B Companies
SMP Alignment, LLC has been launched to help small to midsized technically-oriented companies improve their sales, marketing and product development performance.
Often when business leaders make an honest assessment of their commercial teams they find a disjointed view of who the customer is, what the customer truly wants, and how best to deliver what the customer values. All this is despite great intentions and the fact that sales, marketing, and product development are playing for the same team. Nevertheless, there is misalignment that leads to inefficiency, frustration, and disappointing business performance.
Erik Host-Steen is founder of SMP Alignment and is self-described as trilingual in sales, marketing, and engineering, giving him a unique affinity to these three groups. Mr. Host-Steen brings nearly 20 years of experience selling, marketing, and developing technical B2B products in a broad range of industries and applications including instrumentation, hardware, software, electronics, and specialty materials.
“I’ve been the person selling in the trenches, attracting and promoting to qualified prospects, and working alongside engineers to develop products that customers love. It’s a powerful combination of experiences that I look forward to applying with my clients” says Erik. He continues “when these three groups are rallied around a common view of customer and market needs, amazing things happen.”