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Metrics Aren’t Overly Important https://www.smpalignment.com/blog/2020/7/the-difference-between-inbound-and-outbound-marketing monthly 0.5 2020-07-08 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1594182632290-34AQGIP837NBUI7GGQVX/cowboy-boots-3956786_1920.jpg Insights - The Difference Between Inbound and Outbound Marketing Pick out your best boots https://www.smpalignment.com/blog/2020/6/what-is-round-canoe-syndrome monthly 0.5 2020-08-17 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1592842441710-OHQJEV6H78MIFY4YGVA1/Round+Canoe+Syndrome+-+Coracle.jpg Insights - What Is Round Canoe Syndrome? https://www.smpalignment.com/blog/2020/4/the-definition-of-alignment monthly 0.5 2021-01-19 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1587961241370-U5KUR0OC0D5TD5UY40JY/classical-music-1838390_1280.jpg Insights - The Definition of Alignment https://www.smpalignment.com/blog/2020/4/product-market-fit-isnt-black-and-white monthly 0.5 2020-04-27 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1587066571565-8WKV74RNQFME7MZKIVLO/Puzzle%2BPiece%2BBW.jpg Insights - 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A Personal Story of Outbound Marketing Near Hits https://www.smpalignment.com/blog/2019/9/football-metaphors-for-business monthly 0.5 2021-01-18 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1610991257563-191WMI66LNBC6U1Z74CO/Football%2BMetaphors%2Bfor%2BBusiness Insights - Football Metaphors for Business https://www.smpalignment.com/blog/2019/6/the-overvalued-value-of-value-selling-and-other-financial-justifications-for-decisions monthly 0.5 2019-09-30 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1560467705111-GBEKZKTD6ZHMHUHCA5LJ/ash-cloud-smokescreen-value+selling.jpg Insights - The Overvalued Value of Value Selling (and Other Financial Justifications) for Decisions https://www.smpalignment.com/blog/2018/8/a-fable-about-prospecting-and-networking monthly 0.5 2020-05-06 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1533847123342-292U9TDO6RMWWIJLP0A0/If+you+want+to+find+a+bear+look+in+the+woods Insights - A Fable about Prospecting and Networking https://www.smpalignment.com/blog/2018/1/sir-isaac-newton-business-consultant monthly 0.5 2020-09-11 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1517076603767-7DNE254X2H8O631BCT0C/Isaac+Newton+Business+Consultant.jpg Insights - 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Smarketing is Missing the P (for Product) https://www.smpalignment.com/blog/2016/11/how-to-identify-misalignment-of-the-commercial-team monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1479406848052-1SD6U4HB2LDS3AKCGJ9M/Misalignment+Assessment Insights - How to Identify Misalignment of the Commercial Team https://www.smpalignment.com/blog/2016/10/strategic-planning-season-make-it-count monthly 0.5 2019-10-02 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1475532427140-0GWIFJNDT1VLQ9LO8B6B/image-asset.jpeg Insights - Strategic Planning Season: Make it Count https://www.smpalignment.com/blog/2016/9/tip-for-keeping-the-best-sales-people monthly 0.5 2020-05-15 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1474467483862-LI117QK402RN769XSZ8K/image-asset.png Insights - A CEO’s Tip for Keeping the Best Sales People https://www.smpalignment.com/blog/2016/9/sturdy-step-stool-model-of-smp-alignment monthly 0.5 2022-02-08 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1472758847094-WBLYUYLUR3NGZ35V01QQ/Sturdy+Step+Stool+of+SMP+Alignment Insights - The Sturdy Step Stool of SMP Alignment https://www.smpalignment.com/blog/2016/7/the-abcs-of-engaging-a-participating-advisor monthly 0.5 2016-07-29 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1469023440584-89YDAQ97T1NSZ8U8CVAX/ABCs+of+Consulting Insights - The ABCs of Engaging a Participating Advisor https://www.smpalignment.com/blog/2016/7/shoot-for-the-right-goal monthly 0.5 2021-08-02 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1468211341837-C64IMX3ZJPS92VEO5S9C/image-asset.jpeg Insights - Shoot for the Right Goal https://www.smpalignment.com/blog/2016/7/the-best-practices-continuum monthly 0.5 2016-07-13 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1467864680178-L10QSN7A34LGD50T6Q5K/Infographic+Best+Practices+Continuum Insights - The Best Practices Continuum https://www.smpalignment.com/blog/2016/6/press-release-featured-in-design-world monthly 0.5 2016-07-13 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1467164148572-5OZCDXJWV38TR8B7C7KL/image-asset.jpeg Insights - Press Release Featured in Design World https://www.smpalignment.com/blog/2016/6/too-much-conference-room-marketing monthly 0.5 2016-07-13 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1465490308264-PPJSUT1FWKZC7IJQ0YL3/Conference+Room+Marketing Insights - Too Much Conference Room Marketing? https://www.smpalignment.com/blog/2016/5/23/going-nowhere-in-a-round-canoe monthly 0.5 2020-04-06 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1464062402354-NY8EP55M8JO7SKJW8348/Round+Canoe+Syndrome Insights - Going Nowhere in a Round Canoe https://www.smpalignment.com/blog/tag/Marketing+Strategy monthly 0.5 https://www.smpalignment.com/blog/tag/Lean monthly 0.5 https://www.smpalignment.com/blog/tag/Content+Marketing monthly 0.5 https://www.smpalignment.com/blog/tag/Product+Roadmap monthly 0.5 https://www.smpalignment.com/blog/tag/Assessment monthly 0.5 https://www.smpalignment.com/blog/tag/Problem+Solving monthly 0.5 https://www.smpalignment.com/blog/tag/Process monthly 0.5 https://www.smpalignment.com/blog/tag/VOC monthly 0.5 https://www.smpalignment.com/blog/tag/Marketing monthly 0.5 https://www.smpalignment.com/blog/tag/Product+Development monthly 0.5 https://www.smpalignment.com/blog/tag/Alignment monthly 0.5 https://www.smpalignment.com/blog/tag/Sales monthly 0.5 https://www.smpalignment.com/blog/tag/Participating+Advisor monthly 0.5 https://www.smpalignment.com/blog/tag/Strategy monthly 0.5 https://www.smpalignment.com/blog/tag/Consultant monthly 0.5 https://www.smpalignment.com/blog/tag/Culture monthly 0.5 https://www.smpalignment.com/landingpage daily 0.75 2018-05-28 https://www.smpalignment.com/contact daily 0.75 2026-04-02 https://www.smpalignment.com/about daily 0.75 2026-03-30 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1460150511805-Y4WMXFWGUVLXMFU0T4EM/image-asset.jpeg About Erik Host-Steen, Founder of SMP Alignment https://www.smpalignment.com/testimonials daily 0.75 2019-11-26 https://www.smpalignment.com/home daily 1.0 2025-11-12 https://images.squarespace-cdn.com/content/v1/56da35b1b654f987656e8759/1458099778338-OVETYPAH005IRMA29N0N/iStock_000077271629_Medium+%281%29.jpg Make It Easier to Sell https://www.smpalignment.com/services daily 0.75 2026-03-30 https://www.smpalignment.com/read-me daily 0.75 2025-05-08 https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1377096507573-1MU42OOOOGIM9URAJ9D9/515c4225e4b0afec1218b21e.png Read Me https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1377096775448-0L7B4Q54H1VLOGFF1DPR/synthetica+%2820130821%29.jpg Read Me https://images.squarespace-cdn.com/content/v1/5052176b84aeb45fa5cfcc83/1377097104716-HDI53XJVV0DKZ24A3T68/51e453dee4b06abd3403c22e.png Read Me