SMP Alignment helps in areas where organizations need to do more or do better.  Examples include:  


Anticipating Objections | Business Development Channel Partner Evaluation | Customer Ranking | Demonstrations | Funnel Management | Key Account Management | Launch Packages | Pain Identification | Pre-Call Planning Presentations | Process Definition | Product Training Sales Tools | Scripts Strategic Account Ranking | Value Selling


Account Based Marketing  (ABM) | Campaign Development | Competitive Intelligence | Content Marketing Content Writing Creative Briefs | Customer Interviews | Digital Marketing Focus Group Facilitation | Inbound Marketing Jobs to be Done (JTBD) | Market Research | Market Sizing Marketing Strategy | Messaging | Personas | Positioning | Price-Performance Charts | Search Engine Optimization (SEO) | Segmentation Survey Design and Execution | Value Pricing Strategy | Voice of the Customer (VOC) | Website Strategy

Product Development

Design Inputs | Design Validation | Market/Product Requirements | Outcome Driven Innovation (ODI) | Problem Solving | Process Improvement | Product Defintion Product Testing (concept, alpha, beta, usability) | Specification (Spec) Development | Use Cases | User Stories


Frameworks | Key Performance Indicators (KPIs) Product Road Mapping | Strategic Marketing | Strategic Planning

Engagements can be hourly, project-based, on retainer, or as a fractional team member.

If it makes sense to start a dialogue: