The purpose of marketing is to support sales. In a blog for a leading global sales training organization, Erik Host-Steen describes 6 support tools the marketing team should provide to the sales team. Click here.
Smarketing is great, but what happens when the product is wrong?Read More
Get a free, no-obligation assessment of your team's alignment.Read More
Keep these four things in mind to make next year's strategic plan a better one: be different, make choices, focus on changes, and share it.Read More
"The way you keep the best sales people is you need to give them something easy to sell. Otherwise they just go somewhere else." -- Jack BarkerRead More
Stephen Covey’s The 8th Habit sites a poll result that claims only 37% have a clear understanding of what their organization is trying to achieve and why. That would be like only 4 of 11 on a soccer team know which goal is theirs.Read More
Have you ever felt like the team is in a round canoe, where everyone is rowing really hard, but the boat mostly spins in circles and goes nowhere? If you have, this is a telltale sign of a misaligned team.Read More