A sign of misalignment on the commercial team is the number of people that has this Dilbert comic strip on their wall about the CEO assigning blame for low revenue to sales, who passes the buck to marketing, who then blames engineering. Clearly the team is out of alignment.
What’s interesting is how many senior leaders evidently think that Dilbert applies to other companies, not theirs. For evidence, notice how many Dilbert cartoons are on the wall of a corner office. Someone must be responsible for creating all Scott’s inspiration!
One possible explanation of the blind spot is that leaders are screened from how the rest of the team sees the company. Maybe there is a lack of data or the team is not giving clear feedback. In any case, light is needed to reveal the issue.
SMP Alignment offers an assessment tool to identify misalignment on the commercial team – those responsible for developing, marketing, and selling the company offering. For a free, no-obligation evaluation of your team’s alignment…