What if ROI (Return on Investment) and similar indicators of value are only smokescreens to protect the buyer from harm if things don’t work out? Afterall, decisions don’t demand a demonstrable ROI.Read More
When you want to find a bear, look in the woods.Read More
Sir Isaac Newton may have applied his three laws of motion to business as follows. Law 1: A business at rest tends to stay at rest unless acted upon by a crisis. Law 2: A change in momentum requires forces and time. Law 3: For every metric there is an equal and opposite counter metric.Read More
There are three truths about market share:
1) A company can have at most 100% market share of its uniquely identified niche
2) A company has 0% market share of customers that don’t buy from it
3) Any other market share metric is a misleading estimateRead More
Getting someone to 1) recognize, 2) admit to, and 3) do something about a problem are among the most difficult things to do. There are important implications.Read More
Erik Host-Steen, Founder of SMP Alignment, shares his best practices for aligning your sales and marketing teams. From effective handoffs to qualified leads and using technology to smooth out the process, Erik talks about how to get your sales and marketing departments to work together. Link to the podcast here.
Limited resources and size constraints often force small businesses to forgo a formal sales, marketing, or product development team and claim “We don’t do that here.” In fact, any company that has at least one paying customer DOES “do that here.” For the full blog post on the Boulder SBDC website, click here.
The purpose of marketing is to support sales. In a blog for a leading global sales training organization, Erik Host-Steen describes 6 support tools the marketing team should provide to the sales team. Click here.
Smarketing is great, but what happens when the product is wrong?Read More
Get a free, no-obligation assessment of your team's alignment.Read More